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Below are a series of case studies that are examples of what ActionCOACH has done for clients all around the world.
Case Study #1: Manufacturer (Example)
Business Challenge: Company had an excellent reputation for quality and on-time delivery (won awards). Company was generating about 200 NEW leads per year but only converting 3% to actual sales – a waste of time and money.
Actions:
- Clearly defined ideal target customers and specific criteria based on customer needs and company strengths.
- Developed compelling reasons to choose the company – and reinforced this within our marketing and sales.
- Modified advertising to reinforce benefits and re-allocated dollars to improve lead quality.
- Developed and implemented a multi-touch sales management system, including quote process.
Results: Within 6 months, sales conversion rate increased from 3% to 12% and our average $ sale per transaction increased from $1,710 to $3,161. Overall sales increased 16% during this period.
Case Study #2: Industry
Business Challenge: What was the challenge?
Actions:
Results: What were the results?
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